Forging Emotional Intelligence: Unveiling a Distinctive Leadership Brand Identity for an Influential Author and Speaker in Houston, TX
Developing you branding
Elevating Leadership Presence: Crafting Author and Speaker Branding Tailored for Houston's Professional Executives Seeking Insights on Emotional Intelligence through the Dynamic Logo and Brand Identity of 'Developing You.'
In undertaking this project, our mission was to craft a distinctive logo and comprehensive brand identity package for Greg Campbell, a seasoned speaker, coach, and author. Despite having an established team and years of experience in the field, Greg seized the opportunity to launch a professional brand presence named Developing You.
Greg's background as a faith-focused retired policeman with over two decades of service provided a unique perspective on the challenges leaders and police officers encounter in navigating emotional intelligence and leadership. Now dedicated to speaking and coaching on these critical topics, with an upcoming book on the horizon, Greg aimed to establish a brand that not only stood out but also resonated with leaders, executive teams, and policemen alike. The primary objective was to attract speaking engagements, specifically targeting leaders in the armed forces and individuals seeking insights into emotional intelligence.
During our exploration of the brand's purpose, it became evident that Developing You was centered around aiding leaders in translating information into actionable transformation. This insight guided our design process, where concepts like identity, head, heart, and speech emerged as symbols encapsulating the transformative journey Greg envisioned. The resulting icon, seamlessly blending these elements, proved to be an instant success.
The versatility of the brand was a key consideration, spanning digital and print platforms as well as stage presentations. Core descriptors such as 'growing,' 'leadership,' 'professional,' and 'metal tones' underscored the essence of the brand. Our aim was to not only captivate potential employers but also engage individuals interested in the nuanced realm of emotional intelligence in leadership.
This journey began with a compact team, poised to expand alongside the brand's growth. Leveraging platforms like Canva, the team can seamlessly utilize the working files to evolve with the brand. Visualizing mockups and imagery showcasing the brand's application across various contexts opened up a realm of possibilities, allowing the team to chart a course for long-term success with clarity and excitement.
“It was a really easy process and I am so happy with how everything turned out.”
The Branding Process:
INITIATE - Our process kicks off with a thorough project consultation, where we delve into your objectives and lay the groundwork for a well-defined plan.
STRATEGIZE - Next, we elevate our approach with a dedicated brand strategy call. Here, we uncover your overarching goals and curate a visual direction by collaboratively exploring a Pinterest board, ensuring alignment with your brand ethos.
REFINE - As we transition into the design phase, we continually iterate and fine-tune your brand elements. Regular review calls keep you engaged in the process, allowing us to seamlessly refine and bring your unique vision to life.
EXECUTE - The culmination of our efforts results in a polished brand ready for implementation. We meticulously compile and deliver all digital assets, empowering you to embark on the realization of your brand aspirations with confidence and flair. Your dream is now primed for launch!
See The Brand In Action
Project Notes
Deliverables:
Logo, Icon, and Submarks
Style Guide
eBook Template
Mock-Ups
Credits:
Meredith Gaston
Interested in Getting a Visual Brand Identity? Let’s talk!
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