Trendy and Feminine Women’s Bible Study Brand Kit For a Modern Church
Women’s Bible Study desired to connect with their community by creating a visual brand of their theme for their annual study – so women could better relate to the Bible teachings they would be studying.
Brand kit for mom life women’s bible study
For this project, we created a visual brand kit that would connect with the ministry’s target audience through a brand identity and logo that felt liked and communicated their main theme. They wanted this identity to work with merchandise, t-shirts, thank you cards, social media, slides and many more deliverables.
The story behind their brand was that God restores us from messes to masterpieces and we become a new creation in Christ. And the verse they were basing the theme on is: “Therefore if any man be in Christ, he is a new creature: old things are passed away; behold, all things become new. Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come. This means that anyone who belongs to Christ has become a new person.” 2 Corinthians 5:17.
We felt like the best visual for this would be broken vases or a mosaic vibe. We originally. wanted to see the transition from a broken vase to a perfect one, but changed the details to be a vase glued or put back together. Because God doesn’t make us perfect, but he does restore us. It felt more fitting to the theme and the verse because we didn’t want to give the feeling of perfectionism. We focused on building trust through their leaders to communicate their theme verse and talk about how this visual identity connects with who God says they are called to be.
The broken elements can be moved as needed around the wordmark logo as needed to balance each composition. We balanced the traditional aspect of the brand kit with trendy colors and a simple and elegant look that brought the look together.
Deliverables:
Strategy and Guidance
Moodboard
Logo
Pattern
Essentials Style Guide
Visual Identity Assets
Social Media Canva Templates
Slides
Envelope
Letterhead
T-shirts
Credits:
Meredith Gaston
Caroline Beyermann
Simon Child
“Meredith was great to work with! She took the vision for our brand and brought it to life. We are very pleased with the results and highly recommend working with them!”
Brand Deliverables
Essential Condensed Style Guide
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